The Challenge
When Arabian Oud partnered with The Age’X eight months ago, their online presence was struggling to gain traction in the competitive world of luxury and niche perfumes. Despite offering a globally renowned collection of premium fragrances, the UAE website was attracting just 4,900 monthly visitors.
Low traffic reflected deeper systemic issues — limited keyword visibility, thin content, and a technically under-optimized website. This hindered brand discovery and capped revenue potential. Arabian Oud was looking for a structured, scalable solution to drive qualified traffic and boost sales.
The Age’X was brought on board with a clear mission: unlock growth through a robust SEO strategy that would elevate organic visibility, enhance user experience, and drive revenue.
Partnering with The Age'X completely transformed our digital presence. In just a few months, they helped us go from limited online visibility to dominating search results across key fragrance-related terms. Their SEO strategy drove a massive increase in traffic and a 150% boost in online sales.
Haitham Alhaj
Arabian Oud
Our Strategic Approach
To overcome these challenges, we implemented a comprehensive SEO strategy focused on three pillars: keyword targeting, content development, and technical optimization.
Keyword Optimization: Building a Foundation for Visibility
We began with an in-depth keyword audit to identify opportunities for growth. Through market research and analysis, we built a targeted list of 340+ high-intent, high-volume keywords across the perfume niche.
We then integrated these keywords into:
Product titles and descriptions
Meta tags and headers
Blog content and category pages
Internal link structures
This keyword-first strategy helped Arabian Oud establish topical authority across priority segments.
Content Strategy: Driving Authority and Engagement
We revamped the content framework to improve both search performance and customer engagement. This included:
Optimizing product descriptions for readability and conversions
Launching an SEO-driven blog with high-value articles like:
Best perfumes for different seasons
How to choose a fragrance that suits your personality
Perfume layering techniques and tips
Enhancing category landing pages with contextual SEO content
These efforts positioned Arabian Oud as a trusted resource for fragrance-related queries.
Technical SEO: Optimizing for Speed, Indexing & UX
Our technical audit uncovered multiple issues that were holding back performance:
Slow page load speeds due to uncompressed images
Broken links and messy URL structures
Missing canonical tags and incomplete sitemaps
Subpar mobile responsiveness
We addressed these through:
Image compression and code minification
Streamlined internal linking and URL restructuring
Structured data markup and sitemap updates
Responsive design enhancements for mobile
These technical improvements enhanced crawlability and significantly boosted user engagement metrics.
Results and Impact
Over just eight months, our SEO work delivered strong, measurable growth:
Organic Traffic: Increased from 4,900 to 40,000+ monthly visitors
Keyword Rankings: Over 100 keywords ranked on Google Page 1, many with high commercial intent
Revenue Growth: Achieved a 150% increase in online sales, driven by more qualified traffic and improved on-site experience.
Revenue Growth: 150% Increase in Online Sales
The uplift in traffic and enhanced on-site experience translated into a 150% boost in revenue. By attracting more qualified visitors and improving the user journey, The Age’X significantly improved our conversion rates and bottom-line performance.
Key Takeaways
This campaign shows the impact of a well-executed SEO strategy. Arabian Oud didn’t lack demand — they lacked discoverability and digital strength. By aligning keyword intelligence, content quality, and technical excellence, we helped transform their eCommerce platform into a high-performing revenue driver.
Ready to Unlock Growth for Your E-commerce Business?
If your business is experiencing similar growth plateaus or underperformance in organic channels, it may be time for a strategic SEO overhaul. Let’s talk about how we can help you create results like these or better.
