About the Brand
This Dubai-based real estate developer specializes in luxury residential properties, offering a range of apartments, villas, and townhouses in prime locations such as Mohammed Bin Rashid City, Ras Al Khor, and Dubai Harbour. With a commitment to sustainability and quality craftsmanship, the company has established itself as a leading name in the UAE’s real estate sector.
The Challenge
Despite a strong portfolio and reputable brand, the company’s website was underperforming, attracting only 12,000 monthly visitors. Key issues included:
Technical SEO flaws:
Slow page load times, particularly on mobile devices.
Numerous broken links and crawl errors hindering search engine indexing.
Content limitations:
Service pages lacked depth and were not optimized for high-intent keywords.
Blog content was sparse and not aligned with user search intent
In a competitive market like Dubai’s real estate, these issues resulted in missed opportunities to capture organic traffic and generate leads.
“The Age’X team transformed our online presence. Their strategic approach to SEO and content has significantly increased our visibility and lead generation.”
Mr. Francis Alfred
Director
Our Mission
To revamp the website’s technical foundation, optimize existing content, and implement a robust SEO strategy targeting over 400 primary keywords, with the goal of increasing monthly organic leads and organic traffic from 12,000 to 55,000 within a year.
The Age’X Growth Framework in Action
We implemented our signature AI + Human SEO Model, focusing on technical improvements, content optimization, and a strategic keyword approach.
Technical SEO
We began by addressing the site’s technical shortcomings:
Enhanced site speed:
Optimized images and implemented lazy loading.
Minified CSS, JavaScript, and HTML files.
Fixed broken links:
Conducted a comprehensive audit to identify and rectify 404 errors and redirect chains.
Improved mobile responsiveness:
Ensured the website was fully responsive across all devices, enhancing user experience and meeting Google’s mobile-first indexing criteria.
Keyword Strategy
We conducted in-depth keyword research to identify high-volume, low-competition keywords relevant to the client’s offerings. This led to the targeting of over 400 primary keywords across service and blog pages, including:
“Dubai apartments for sale”
“Apartment for sale in Dubai”
“Real estate companies in Dubai”
“Villas in Dubai”
“Apartments in Dubai”
“Dubai homes for sale”
Each keyword was strategically mapped to specific pages to avoid cannibalization and enhance topical relevance.
Content Optimization and Creation
We revamped existing service pages to include comprehensive information, clear calls-to-action, and keyword-rich content. Additionally, we developed a content calendar for the blog, focusing on topics that addressed common buyer queries and showcased the client’s expertise in the Dubai real estate market.
The Outcome (In Just 12 Months)
The results were clear and transformative:
Organic traffic increased from 12,000 to 55,000+ monthly visitors.
Over 50 targeted keywords now rank in the top 10 search results, including:
“Dubai apartments for sale”
“Apartment for sale in Dubai”
“Real estate companies in Dubai”
“Villas in Dubai”
“Apartments in Dubai”
“Dubai homes for sale”
Bounce rate decreased by 27%, indicating improved user engagement.
Lead inquiries through organic search doubled, contributing to increased sales.
“We’ve seen a clear spike in qualified leads since working with The Age’X. Their SEO work didn’t just bring traffic, it brought the right kind of traffic. Our sales team is busier than ever.”
Mr. Francis Alfred
Director
The Takeaway
In the competitive landscape of Dubai’s real estate market, a robust SEO strategy is crucial for visibility and lead generation. By addressing technical issues and implementing a targeted content strategy, The Age’X successfully elevated the client’s online presence, resulting in substantial growth in organic traffic and leads.
Ready to Elevate Your Real Estate Brand?
If you’re looking to enhance your online visibility and drive qualified leads through strategic SEO and content marketing, The Age’X is here to help.
Contact us today to transform your website into a powerful lead-generation tool.
